Advance Professional Course In Social Media Content Creation
Content Creation | Advance Photography | Ad Films | Graphics Canva | Short Films | Ai Images & Ai Films
BUILD YOUR FUTURE WITH THREE POWERFUL CAREER ADVANTAGES
- Start your own advertising & content creation business
- Prepare for high-paying career opportunities
- Master the world’s most in-demand AI technologies
Students Work
AI Image & Video Creation
Video Reels
Product & Model Images
Join the Best Photography and Cinematography Institute in Mumbai - Gallery
Course Overview
The Advance Professional Course in Social Media Content Creation at FTP Institute, Goregaon East, Mumbai, is an industry-oriented professional program designed for aspiring content creators, photographers, videographers, entrepreneurs, and creative professionals who want to build a successful career in the digital media and advertising industry.
The course covers Advanced Photography, Professional Videography, Canva Graphic Design, AI Image Generation, and AI Film & Video Creation, equipping students with the creative, technical, and AI-powered skills required to produce professional social media content, advertising campaigns, promotional videos, brand creatives, reels, and digital films. Through hands-on practical training, professional studio sessions, real-world projects, and industry-focused mentorship, students gain the expertise to start their own advertising agency or content creation business, work as freelance creative professionals, or pursue high-paying career opportunities in advertising agencies, production houses, digital marketing companies, and the rapidly evolving AI-powered creative industry.
With a strong emphasis on the latest globally demanded AI technologies and practical industry skills, FTP Institute provides the right platform to transform creativity into a rewarding profession and prepare for the future of digital content creation.
Scope Of The Course
- Career in Advertising Photography
- Creative Product Packaging Photography
- Career in Food Photography
- Career in Fashion Photography
- Career in Model Portfolio Photography
- Career in Wedding/Event Photography
- Career in Wildlife, Travel & Nature Photography
- Career in Photojournalism
- Career in Cinematography
- Career in Video Editing
- Career in Photo Editing
Course Information
- Duration : 7 Months
- Language : English, Hindi and Marathi
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Type : Full Time | Part Time
Full Time & Part Time, Offline and Online Class
- Locations : Mumbai
- 100% Placement Assistance
Get Admission Guidance
Course CurriculumUpdated 2026
Foundation
Learn the Fundamentals of Photography and make your foundation strong. Begin your photography journey with basic & core creative and technical skills sets.
- Intro to Photography
- Types of Cameras and understanding Camera Specifications
- Exposure
- Dos and Don’ts in Photography
- Shutter Speed, ISO, Aperture, Focusing, White Balance, Depth of Field.
- Raw & JPEG
- Composition
- Using metering Modes
- Outdoor photography
- Test and Review of Assignment
Advance Camera Artist Effects
- Light Painting effects: play with lights to create abstract images and explore the artist in you .
- Creating Bokeh Backgrounds : Learn to create portraits with a bokeh background, learn the Japanese art of creating bokeh effects.
Event & Candid Photography
- Wedding / Events / Family Portraiture
- Become a Pro, Learn and understand the wedding commercials, workflow, shooting techniques, and delivery of quality images.
- Candid Photography – A picture can speak more than words. We will teach you how to tell stories through your pictures, and learn the documentary style of creating photos.
- Understand In Depth how and why to use right gear and how to develop a creative perspective for capturing a beautiful moment.
- Learn & Practise All the essential Skill Sets that can make you Unique.
- Learn the art of capturing people in different Light environments Using Flash, reflectors, studio lights and ETTL Flash lights.
- The students get an opportunity here to assist live shoots with our mentors. Our classrooms are not limited to our premises but we will guide in the actual work environment too.
Portrait / Portfolio Lighting Setup
- This module will Take your Studio Light Understanding on a Deeper Level. You will be taught how to go about directing & controlling lights that can create dramatic lights effects.
- Starting with the most Classical Lighting Technique Rembrandt style , we will teach you step by step how to create advanced dramatic lighting effects using the right techniques for Portraits and Portfolios Shoots.
- Our learning Studio is highly equipped with Studio Lights, Soft Banks, Light Modifies and other accessories that are necessary to create stunning light effects.
- Learn how to shoot male & female portfolios using Advanced Studio lighting Skills . Understanding the various aspects and requirements of clients involved in a portfolio.
- Learn how to communicate and direct model posing, coordinate with makeup artists, and stylist. Learn how to shoot different people and different faces and make them look good. At the end of this module learn how to create stylized images.
E-commerce Model Photography
- Learn to shoot model on white background
- Learn and how to do lighting setup for ecommerce shoots
- know the techniques for colour accuracy and detailing.
- understand how to work with professional model on sets
- learn to retouch photos and produce professional output
E-commerce Product Photography
- Product shooting using professional light tent box.
- Lighting setup for e-commerce products
- Techniques for color accuracy and consistency
- Framing, angles, and detailing for clean visuals
- Retouching and exporting platform-ready images
Fashion Photography
- A comprehensive study of advanced traditional and contemporary portrait techniques.
- Learn how to work with a team of makeup Artist & Lighting Crew
- Corrective and glamorous make-up.
- Classical lighting setups.
- Fashion lighting setups.
- Use of backgrounds.
- Posing and directing techniques.
- This module provides an overview of the fashion photography industry.
- The theory/practical of collaborative work among a design team will be executed.
- Skin Editing & Retouching Technique
- Live shoot with Models on Professional Equipment
- Features a mock ad campaign shoot demo featuring traditional/contemporary fashion wear.
Food Photography
- What is food photography
- Challenges of Food Photography
- A session of basics of photography with core concepts like Aperture, Shutter Speed, Depth of field lights etc. covered
- Composition techniques
- Different Angles to click food , advance lighting setups creating different moods.
- Best equipment for Food photography
- Tricks learned over years of food photography by the mentors
- Practice session
Creative Product Photography
- To create eye-catching imagery, you’ll need to understand the various principles of photography.
- Choose natural light or artificial light.
- Equipment and Props needed for Product shoot.
- Styling your product & Setting up your shot
- Editing your product photos
- Take inspiration from brands you love
Advertising Photography
- Role of photographer and visual concept in advertising and branding
- How photographer works in marketing / advertising team to create creative ad campaign
- Learning the shooting process from planning till post production
- How to visualise creative concepts for brands and create visually appealing images.
- Different types of advertising media and ad styles.
- Learning how to setup advance lighting on large sets
- How to work with celebrities.
- Learning the fundamentals of design, text and layouting
- Shooting practically with mentor and create your own ad campaigns
- Reviewing your assignments with mentor and get a professional feedback
- The 5 M’s of advertising
Photography & Video Marketing
Marketing is most needed in today’s competitive world. From the basic work flow to the skill of cracking a commercial deal, we teach you step by step toward the talent of being a professional photographer. We teach you the basics of marketing and methods to create your own niche in the photography industry.
Advance Editing Software
In depth hands on training on the practical usage of Digital Imaging software, Genuine practical’s, etc.
Fundamentals to in-depth working.
Learn resizing & cropping, Touch ups & Clean up, enhancing image Using Curves, Colour corrections.
- Learn how to do Background Morphing.
- Working with Photoshop layers & layer masks like a pro.
- Enhance your portraits by skin smoothing technique
- Enhance your portraits by skin smoothing technique
Canva
- Introduction to canva & design tools
- Creating professional cover pages
- Social media post design
- Youtube thumbnail design
- Creative layout design & branding
DSLR Cinematography
- Camera Exposure
- Frame Rate
- File Formats
- Types Of Shot & Framing
- Composition
- 3 Point Lighting
- Use Of Gimbal & Movements
- Direction
- Shot Planning & Time Management
- Understanding Script And StoryBoard
- Live Practical Shoot
- Pre & Post Production
Gimbal Mastery (Camera Movement & Stabilization)
- Understanding gimbal mechanics (3-axis balance, calibration, payloads)
- Balancing different camera/lens setups
- Gimbal modes — Follow, Lock, POV, Inception
- Camera movement techniques (tracking, orbit, dolly-in/out)
- Creative camera language using gimbal (for music videos, ads, and BTS)
- Practical exercise — short cinematic movement sequenceField practice shoot & review
Storyboarding & Script Development
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Idea to concept — creative thinking & visual planning
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Script breakdown (scene, dialogue, visuals, tone)
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Storyboard composition — frames, angles, and flow
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Mood boards & references for clients
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Commercial storytelling (emotion, brand message, CTA)
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Project — Create storyboard + script for a brand film
Crew Communication & On-Set Etiquette
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Understanding roles — DOP, AD, Stylist, Makeup, Light team
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Pre-shoot briefing and coordination methods
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Set communication — call sheets, cues, and hand signals
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Handling clients and models professionally
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Problem-solving & time management on set
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Simulation — mock commercial shoot coordination exercise
Commercial Photography & Video Production
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Understanding brand briefs & creative pitch
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Budgeting, logistics & production design
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Shooting a 30-sec commercial (students lead roles: DOP, Director, Editor, etc.)
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Post-production & final delivery
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Client presentation & feedback review
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Final portfolio showcase
Chroma shooting & Green Screen Editing
Learn to shoot videos against a green screen and replace the background with images, videos, virtual locations or creative environments.
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Introduction to chroma key and green screen technology
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Setting up a green screen shooting area
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Green screen lighting and avoiding unwanted shadows
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Subject positioning, camera exposure and framing
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Choosing suitable clothing and avoiding colour spill
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Recording clean footage for easier background removal
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Removing green backgrounds in video editing software
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Using chroma key effects and adjusting key settings
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Spill suppression, edge refinement and mask correction
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Adding replacement backgrounds, videos and visual elements
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Matching foreground and background colours and lighting
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Adding shadows, effects, text and background movement
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Exporting the final composite video
How to create powerful hooks for video reels
Learn how to capture viewers’ attention in the opening seconds of a video and structure content that encourages them to keep watching.
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Understanding hooks and their importance in short-form videos
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Types of hooks: visual, verbal, text-based and curiosity-driven
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Writing attention-grabbing opening lines
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Problem-solution, storytelling and question-based hooks
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Using movement, expressions, close-ups and unexpected visuals
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Creating curiosity gaps without misleading viewers
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Hook placement, pacing and scene changes
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Matching the hook with the main message of the reel
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Using captions, sound effects and text overlays effectively
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Creating strong calls to action (CTAs)
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Analysing successful reels and practising different hook styles
Video Editing
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The Software Interface
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History of Editing
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The Grammer of Editing
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The Language of Cinema
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Film Analysis & Film Appreciation
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Capturing, Importing and Creating Assets
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Assets to Timeline- Project Window
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Transition
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Setting the Default Transition
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Previewing a Sequence
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Video Effects
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Keyframing
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Adobe Title Designer
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Audio
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Exporting
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Colour Correction
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Multi camera Editing
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Practical Editing of other Relevant Areas
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Audio/Video Capture
Projects
4 Projects will be allocated over the period of course.
Our Mentor
Viraj S.
Creative Head - Branding & Communication
20 Years Experience
Faculty
Himanshu Tandel
Art Director & Digital Cinematographer
Faculty
Kunal D.
Film/Video Editor, Script Writer & Film Educator
Faculty
Rakesh
Production Fashion, Portraiture and Editorial Photography
20 Years Experience
Guest Faculty
Deep K.
Movies | Tv Serials | Ad Films | Music Vidoes | Art Director
20 Years Experience
Guest Faculty
Zial Haque
Digital videos - director & cinematographer
Guest Faculty
Ben Zander
Fashion, Portraiture and Editorial Photographer
International Guest Faculty
Sandeep
Ad Films | Tv Serials | Director
25 Years Experience
Benefits Of Joining FTP Institute
High-Level Professionals
The faculty consists of team members being high-level professionals in their respective photography field.
Live Practical Shoot With Professional Mentors
Students get an opportunity to attain live practical shoot with professional mentors.
Professional Gears and Studio Lighting
Professional gears and Studio lighting Equipment’s are used as teaching aids.
Comfortable Environment
Each student is an integral part of the institute with learning in an affectionate and comfortable environment.
Easy Accessibility
FTP is well connected to the city with being present at Goregaon east, which can be easily reached via train travel and few minutes of walking or through taxi or auto-rickshaw persisting a well-connected network of roads.
Top Fashion photography Institute in Mumbai
– Maharashtra Times
Best Photography Institute In Mumbai –
4.9 Rating on Google
4.5 Rating on Facebook
4.7 Rating on JustDial
Student Testimonial
Joining the Master Level Course in Digital Films & Advance Photography at FTP Institute was one of the best decisions of my career. The course goes far beyond photography—it taught me filmmaking, content creation, ad film production, lighting techniques, camera handling, editing, and professional industry workflows. The practical assignments and real shoot experience gave me the confidence to work on commercial projects independently. Today, I am successfully handling photography and video projects for clients and earning from my passion.
I wanted a course that could help me build a career in both photography and filmmaking. FTP Institute’s Master Level Course delivered exactly that. The mentors explained every concept in a practical way, from advanced photography to short films and advertising shoots. The hands-on training, studio sessions, and portfolio development helped me stand out from other beginners. I now feel industry-ready and confident to take professional assignments.
Placement Opportunities
Disclaimer
This is a private, skill-development credential issued by FTP Institute based on internal assessment and portfolio evaluation. It is not an academic degree, and is not affiliated with the UGC, AICTE, MSBTE, or any statutory university.